Market Dynamics

TAM • SAM • SOM

Metric	Value
TAM	4.8 T USD global e‑commerce (Statista)
SAM	240 B USD (5 % of TAM)
SOM	2.4 B USD (1 % of SAM)

Why these numbers matter:

E‑commerce turnover is a practical ceiling for spend on digital‑first business tooling. Studies show up to 5 % of that revenue cycles back into software that powers branding, storefronts, and marketing. Our 5 % SAM therefore reflect this potential. Capturing just 1 % of this serviceable slice still unlocks a $2.4 B opportunity - large enough for venture scale yet focused enough for disciplined execution.

Response to Market Needs

Today’s founders operate in a minute‑to‑market world: if they cannot launch fast, they lose the algorithm - and the customer. Forge collapses the traditional agency stack into an on‑demand flow powered by AI and pay‑as‑you‑go token burns. Brand kits, websites, content, and funnel analytics live behind one login, slashing go‑live time from eight weeks to under an hour while cutting upfront cost by 90 %. The burn‑what‑you‑use model lets creators pay only for real traction and simultaneously contracts token supply, aligning price appreciation with platform growth. Speed, affordability, and aligned incentives, exactly where demand is heading.

• Cost‑Effective – all‑in‑one vs. multiple vendors

• Time‑Efficient – AI shortens delivery from months to hours

• Scalable – features grow with the user’s business